How to set up WarriorPlus image pixel custom events using Google Tag Manager

Here’s a step-by-step guide on how to set up WarriorPlus image pixel custom events using Google Tag Manager:

1. Set Up a Pixel Tracking Code within WarriorPlus

   • Go to WarriorPlus tracking and click on “+Add Pixel”.
   • Choose ‘Facebook’ or ‘Google Analytics’, name the Pixel, and add the pixel code from Facebook or Google.

2. Get Your Facebook Pixel Code

   • Go to: Facebook Pixel
   • Copy the numeric ‘Pixel ID’ shown on the page.

3. Get Your Google Analytics Tracking ID

   • Go to: Google Analytics
   • Click on ‘Tracking info’ -> ‘Tracking Code’
   • Copy the ‘Tracking ID’ shown on the page.

4. Add Your Pixel to Your Offers/Products

   • Within the Product Editor AND/OR Offer Editor, you may add your tracking pixel(s).

5. Add Your Tracking Code to Your Sales Page

   • After creating your pixel, you will need to add the snippet of code to your sales page (or have your developer do it).
   • When you click on “Get Code” to get the buy button code for your offer, there will be a “External Tracking / Pixels” TAB. Click on that tab to get the snippet.

6. Setting up an Image Pixel URL

   • To use an image pixel URL, it’s the same process as above for vendors and affiliates to create the initial pixel and apply it to your links, etc.

7. Install the Base Pixel Code in Google Tag Manager

   • Within the Google Tag Manager workspace for your domain, go to Tags.
   • Click to create a “New” tag.
   • Click “Tag Configuration.” Select “Custom HTML.”
   • Paste your base Facebook pixel code.
   • Under “Advanced Settings,” choose “Once per page.”
   • At the bottom, click into “Triggering.” Select the “All Pages” page view trigger.
   • Name your tag (something like “Facebook – Base Pixel”) and save it.
   • Then click to submit your changes.

8. Create Standard Events in Google Tag Manager

   • Create a new tag in Google Tag Manager.
   • It should utilize custom HTML.
   • Paste the code we just copied from the Event Generator.
   • Under Advanced Settings, expand Tag Sequencing and check the box for “Fire a tag before [your tag] fires.” We want the base Facebook pixel code to fire first or the events won’t work.